Building a World Class Retail Media Platform with Walmart Connect’s Jeff Clark

Send us a text

In this episode, the CPG Guys are joined by Jeff Clark, VP of Product & Commercialization at Walmart Connect, the retail media division of Walmart.

Follow Jeff on LinkedIn at: https://www.linkedin.com/in/jeffclark/

Follow Walmart Connect on LinkedIn at: https://www.linkedin.com/company/walmart-connect/

Follow Walmart Connect online at: https://www.walmartconnect.com/

Jeff answers these questions:

1. Walmart Connect has grown from an incubator project to a full funnel media publishing business. What were the pivotal moments from a product innovation perspective that propelled this transformation?
2. How does Walmart Connect differentiate itself from other retail media networks, particularly in leveraging Walmart’s unique assets?
3. How do you approach the commercialization of new ad products while ensuring they align with Walmart’s customer-centric values?
4. How does Walmart Connect utilize first-party data to provide measurable ROI for advertisers?
5. With the rise of omnichannel shopping, how does Walmart Connect ensure consistent messaging across online and in-store touchpoints?
6. What innovations are being explored to enhance CX in retail media?
7. Can you discuss the integration between Walmart Connect and Scintilla in delivering actionable insights to brands?
8. Experience
9. What advancements have been made in closed-loop measurement, and how do they benefit advertisers?
10. How is identity resolution handled within Walmart’s advertising ecosystem to ensure effective targeting?
11. What are the biggest challenges you foresee for retail media, and how is Walmart Connect preparing to address them?

CPG Guys Website: http://cpgguys.com

FMCG Guys Website: http://fmcgguys,com

ThinkBlue Website: https://www.linkedin.com/company/thinkbluesolutions/

Rhea Raj Website: http://rhearaj.com

Katseye Website: https://www.katseye.world/

Subscribe to Chain Drug Review here: https://chaindrugreview.com/#/portal/signup
Subscribe to Mass Market Retailers here:
https://massmarketretailers.com/#/portal/signup

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.