Holiday 2020 Shopper Spending Plans with Carol Krakowski from PowerReviews

Carol Krakowski, Director of Insights at PowerReviews, joins The CPG Guys Sri & PVSB to reveal the results of a new attitudinal report of over 5K shoppers as to their 2020 holiday shopping plans. The following questions are covered:

1. What types of insights does PowerReviews provide to its brand and retail clients and what makes this different than its competitive class?
2. PowerReviews just released a Holiday Consumer Report 2020, please share with us the details behind this including the sample size?
3. What have we learned about consumer expectations this holiday season from the survey that you fielded?
4. Any big surprises given what we are currently experiencing during this pandemic?
5. From what the results show us, consumers are still planning to spend this holiday season. Why do you think there’s as much optimism/willingness to spend your results indicate?
6. How should retailers and brands think about this dramatic shift to online and what can they do to adapt?
7. Most of this so far has been “good news”, was there any “bad news” for brands or retailers?
8. If 30% of shoppers aren’t concerned at all about the store - what do the other 70% think and what can retailers do about it?
9. What does all of this mean for PowerReviews?
10. What is PowerReviews looking to establish from a trending perspective in sharing this research with the omnichannel community?

To download the report, please visit: https://www.powerreviews.com/insights/holiday-consumer-survey-2020/ 

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