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The CPG Guys

Episodes

July 26, 2025

LIVE from Cannes Lions with Perdue's Jody Hallman & Colle McVoy's Kat…

This episode was shot LIVE at the Cannes Lions festival of creativity at Cannes, France. **A reminder - LIVE episodes are taken from conference floors, there may be background noise or interference** The CPGGUYS are joined by...

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July 23, 2025

Live from Cannes Lions 2025 with E.L.F. Beauty's Laurie Lam & Day One…

In this episode, the CPG Guys are joined by Laurie Lam, Chief Brand Officer at E.L.F. Beauty & Josh Rosenberg, the founder & CEO of Day One Agency. This episode was recorded at the 2025 Cannes Lions International Festival of ...

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July 19, 2025

Live from Cannes with Primo Brands’ Kheri Holland Tillman & Doner’s D…

The CPG Guys are joined in this episode by Kheri Holland Tillman, Chief Marketing Officer of Primo Brands & David DeMuth, CEO of Doner Partners Network. This episode was recorded at the 2025 Cannes Lions International Festiva...

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July 16, 2025

Live from Cannes Lions with U.S. Bank’s Michael Lacorazza & Supergood…

The CPG Guys are joined in this episode by Michael Lacorazza, CMO of U.S. Bank, the fifth-largest commercial bank in the United States & Mike Barrett, Co-Founder & Chief Strategy Officer at Supergood, a full-service advertisi...

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July 8, 2025

Prime Day 2025 with Amazon's Jamil Ghani

The CPG Guys are joined in this episode by Jamil Ghani, VP & Worldwide Leader of Prime at Amazon. Follow Jamil on LinkedIn at: https://www.linkedin.com/in/jamilghani/ Follow Amazon on LinkedIn at: https://www.linkedin.com/company/amazon/ Jamil answered these questions: How do you define the cor…

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July 5, 2025

Live from Cannes Lions 2025 with Snap Inc.'s Abby Laursen

The CPG Guys are joined in this episode by Abby Laursen, Senior Director of Ads Product Marketing at Snap Inc., a technology company that contributes to human progress by empowering people to express themselves, live in the m...

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July 2, 2025

Brand & Creator Commerce with TikTok’s Ajay Salpekar

Send us a text The CPG Guys are joined in this episode by Ajay Salpekar, the GM of Brand & Creator Commerce at TikTok, the world's leading social destination for short-form video. Follow Ajay on LinkedIn at: https://www.linkedin.com/in/salpekar/ Follow TikTok on LinkedIn at: https://www.linkedi…

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June 28, 2025

Developments in Retail Media with NielsenIQ SVP Dan Bonert

Send us a text The CPG Guys are joined in this episode by Dan Bonert, SVP of Retail Analytics and Retail Media at NielsenIQ. Dan has a background in media from his days at Amazon and was able to share quite a few insights on today's environment LIVE from the NielsenIQ c360 conference down in Hollyw…

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June 25, 2025

Seamless Omnichannel Digital Customer Experiences with Schnuck's Cris…

Send us a text The CPG Guys are joined in this episode by Cristina Preston - Director of Digital Marketing at Schnuck Markets, Inc., a supermarket chain based in the St. Louis area. The company was founded in 1939 and currently operates over 100 stores in four states throughout the Midwest. This ep…

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June 21, 2025

Cannes Lions 2025 Recap with Amazon’s Jeff Cohen

Send us a text The CPG Guys are joined in this episode by Jeff Cohen, Tech Evangelist at Amazon Ads as we discuss the key themes discussed at the 2025 Cannes Lions International Festival of Creativity. Follow Jeff on LinkedIn at: http://linkedin.com/in/jeffreycohen Follow Amazon Ads Partners on Lin…

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June 18, 2025

Brand Building Through Superior Media Capabilities with Amazon's Tann…

Send us a text The CPG Guys are joined in their 500th episode by Tanner Elton, Vice President of US Advertising Sales at Amazon. Follow Tanner on LinkedIn at: https://www.linkedin.com/in/tannerelton/ Follow Amazon Ads on LinkedIn at: https://www.linkedin.com/showcase/amazon-ads-partners/ Follow Ama…

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June 14, 2025

Health and Wellness with Walmart’s Kevin Host

Send us a text The CPG Guys are joined in this episode by Kevin Host, SVP of Pharmacy at Walmart. He is the current chair of NACDS (National association of chain drug stores) and we've had the pleasure of hearing him speak LIVE from Palm Beach at the NACDS annual this year. As a career pharma veter…

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June 11, 2025

Building Shopper Loyalty in an Omnichannel World with Hy-Vee CMO Kath…

The CPG Guys are joined in this episode by Kathryn Mazza, CMO & President of Red Media at Hy-Vee, the midwest retailer. She leads the growth of the platform. Prior to, she was at Dick’s Sporting Goods. This was a conversation ranging from customer loyalty building, retail media, data measuremen…

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June 7, 2025

Retail Media & Consumer Insights in South America with Walmart Chile…

In this episode, the CPG Guys are joined by Lucas Barros, Head of Walmart Connect and Pamela Castro, Commercial Manager for Walmart Phronesis at Walmart Chile, the largest grocery retailer in Chile, operating under the "Lider" banner. Follow Lucas on LinkedIn at: https://www.linkedin.com/in/lucas-b…

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June 4, 2025

Media that Drives Retail Sales with Costco’s Mark Williamson

In this episode, the CPG Guys are joined by Mark Williamson, AVP of Retail Media at Costco, the world’s largest club format omnichannel retailer. Follow Mark on LinkedIn at: https://www.linkedin.com/in/mkwilliamson/ Follow Costco on LinkedIn at: https://www.linkedin.com/company/costco-wholesale/ Fo…

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June 1, 2025

Building a World Class Retail Media Platform with Walmart Connect’s J…

In this episode, the CPG Guys are joined by Jeff Clark, VP of Product & Commercialization at Walmart Connect, the retail media division of Walmart. Follow Jeff on LinkedIn at: https://www.linkedin.com/in/jeffclark/ Follow Walmart Connect on LinkedIn at: https://www.linkedin.com/company/walmart-…

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May 28, 2025

Retail Media Networks Investment Negotiations with Tree Line Strategy…

In this episode, the CPG Guys are joined by Joe Davis, Managing Director of Tree Line Strategy Group which helps companies with strategic planning, customer development, digital commerce & sales strategy. Follow Joe on Linke...

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May 24, 2025

Customer Acquisition Through Closed-Loop Sampling with Recess CEO Jac…

The CPG Guys are joined in this episode by Jack Shannon, Co-Founder & CEO of Recess, which helps brands drive velocity at retail with turnkey sampling partnerships that reach shoppers who frequent Target, Walmart, Kroger, and...

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May 21, 2025

eCommerce Fulfillment Strategy with Ahold Delhaize USA’s Daniël van G…

The CPG Guys are joined in this episode by Daniël van Gool, VP of Fulfillment Strategies & Solutions at Ahold Delhaize USA. Find Daniel on LinkedIn at: https://www.linkedin.com/in/dvangool/ Find AD USA on LinkedIn at: https:/...

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May 17, 2025

Shaping Nutritional Wellness with Plane Crash Survivor and Lucky Ener…

The CPGGUYS are joined in this episode by Delta 181 plane crash survivor from 1985 and now founder/CEO of the nutritional wellness brand Lucky Energy. This is the story of resilience, tenacity, courage and curiosity. Laver's ...

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May 14, 2025

The Work-Life Challenge with NielsenIQ’s Nicole Collida Davis & Jenni…

The CPG Guys are joined in this episode by Nicole Collida Davis, Managing Director & SVP US National Accounts and Jennie Bell Managing Director & SVP US Global Clients at NielsenIQ, the world’s leading consumer intelligence c...

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May 10, 2025

Travel Hub Retail Media with WHSmith North America Media Network's Al…

The CPG Guys are joined in this episode by Alison O'Keefe, Partnership Director at WHSmith North America Media Network, Powered by SMG. WHS Media is the first-ever in-store travel Retail Media Network, connecting brands to co...

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May 7, 2025

Center Store Grocery Merchandising with Wakefern's Jeff Mondelli

The CPGGUYS are joined in this episode by Vice President of grocery merchandising at Wakefern Food Corp. Jeff is a remarkable example of a pharmacist expert and leader now transformed into an everyday grocery merchant. We were so impressed by his leadership, he is the winner of the DSN (Drug store …

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May 5, 2025

Consumerism From The Lens of Gen Z with Shaan Modi (we met at CAGNY)

The CPGGUYS are joined in this episode by Shaan Modi, from New Jersey. Shaan is still in high school but was spotted by us at CAGNY (the annual consumer analysts gathering with senior CPG brand leaders) down in Florida in Feb...

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