Fixing Paid Social for Retailer Sales with Ampd's Joshua Gebhardt & Brandon Nutter

The CPG Guys are joined in this episode by Joshua Gebhardt CEO & Co-Founder and Brandon Nutter, CTO & Co-Founder of Ampd which connects paid social campaigns to actual sales at retailers, unlocking new, full-funnel targeting capabilities for brands that want to scale CPG sales from Meta and TikTok ads.

Follow Joshua Gebhardt on LinkedIn here: https://www.linkedin.com/in/joshuagebhardt/
Follow Brandon Nutter on LinkedIn here: https://www.linkedin.com/in/brandonnutter/
Follow Ampd on LinkedIn here: https://www.linkedin.com/company/ampd-ads/
Follow Ampd online here: https://www.ampd.io/

This episode is sponsored by Ampd.

We ask Joshua & Brandon these questions:

1. What exactly does Ampd exist to do, and why did you and Brandon set off on this journey as co-founders?
2. Where do you see the media world most ripe for disruption? Where are the biggest "old problems" waiting for new solutions?
3. When you look at paid social today, what are some things brands’ competitors are doing that should honestly trigger a little FOMO for anyone not keeping up?
4. You’ve said discovery and commerce engines are fundamentally disconnected—how did we end up here, and why is that such a big problem for CPG brands?
5. Shopper Journey, and touch on a topic that I know energizes you. “Where to Buy” used to be the standard—why doesn’t it work anymore in a social-first, mobile-first world?
6. You talk about brands needing to “move at the speed of culture.” What breaks down when teams can’t optimize paid social in-flight?
7. How does a one-click shopper journey change conversion behavior compared to traditional paths to purchase?
8. Can you share the details of that creative split-test you ran for one of the world’s leading CPG portfolios?
9. You’ve built a Next Gen MMM specifically for offsite traffic to Amazon—why is that so important, and what did the beverage brand learn when Meta showed an 8x sales contribution in their ad console?
10. How do you address fair and equitable requirements without limiting growth or causing massive headaches for operators?
11. For CPG leaders who feel like paid social isn’t delivering retail results, what’s the first step they should take—and how can Ampd help?

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