Retail Episodes
400
July 30, 2024
Live at Cannes Lions with Walmart's Seth Dallaire
In our 400th episode, the CPG Guys are joined by Seth Dallaire, Chief Revenue Officer at Walmart. The episode was recorded at the Cannes Lions International Festival of Creativity. This episode is sponsored by the 2024 DSN Issue Summit, December 4 in New York City. To learn more, visit: https://events.drugstorenews.com/issuesummit CPG Guys Website: http://CPGguys.com FMCG Guys Website: http://FMCGguys.com CPG Scoop Website: http://CPGscoop.com RetailWit Website: http://retailwit.com Rhea Raj’s...
Guest: Seth Dallaire
397
July 20, 2024
Self-Service Programmatic with Albertsons Media Collective's Evan Hovorka & LiveRamp's Lori Johnshoy
The CPG Guys are joined in this episode by Evan Hovorka, VP of Product & Innovation at Albertsons Media Collective & Lori Johnshoy, Head of Global Retail, Media Network & CPG Industry Strategy at LiveRamp, the data collaboration platform for the world’s most innovative companies. A leader in consumer privacy, data ethics, and foundational identity, LiveRamp sets the new standard for building a connected customer view with unmatched clarity and context while protecting brand and consumer trust. ...
Guest: Evan Hovorka
396
July 17, 2024
Building Brand Loyalty Through Retail Media with Walmart Connect's Ryan Mayward & Omnicom Commerce Group's Jacquelyn Baker
This episode was recorded at the Cannes Lions International Festival of Creativity with a live audience. The CPG Guys were joined by Ryan Mayward, SVP of Sales at Walmart Connect and Jacquelyn Baker, CEO of Omnicom Commerce Group, part of the Flywheel Commerce Network. Follow Ryan Mayward on LinkedIn at: https://www.linkedin.com/in/ryan-mayward-b67458/ Follow Walmart Connect online at: https://www.walmartconnect.com/ Follow Jacquelyn Baker on LinkedIn at: https://www.linkedin.com/in/jacquelyn-...
Guests: Ryan Mayward , Jacquelyn Baker
392
July 3, 2024
Digital Shopping Experiences with Albertsons' Jill Pavlovich
The CPG Guys are joined in this episode by Jill Pavlovich, SVP of Digital Shopping Experiences at Albertsons Companies. Follow Jill Pavlovich on LinkedIn at: https://www.linkedin.com/in/jill-pavlovich/ Follow Albertsons Companies on LinkedIn at: https://www.linkedin.com/company/albertsons/ Follow Albertsons Companies online at: https://www.albertsonscompanies.com/ Jill answers these questions: Would you share with us some of the most relevant ones that you feel shaped your career to this p...
389
June 22, 2024
Building HBC Loyalty with Walgreens Advertising Group's Abi Subramanian
The CPG Guys are joined in this episode by Abi Subramanian, Group VP of Customer Loyalty, Marketing at the Walgreens Advertising Group. Follow Abi Subramanian on LinkedIn at: https://www.linkedin.com/in/abishake/ Follow Walgreens advertising group on LinkedIn at: https://www.linkedin.com/company/walgreens/ Abi answers the following questions : 1. Welcome back, since we last had you, here you are at Walgreens. What are your early observations on Walgreens RMN? 2. How have your past experiences...
384
June 5, 2024
Marketing Iconic Snacking Brands with Kellanova's Julie Bowerman
The CPG Guys are joined in this episode by Julie Bowerman, Chief Marketing Officer at Kellanova, a leading company in global snacking, international cereal and noodles, and North America frozen foods, with iconic, world-class brands and strong underlying growth momentum and profitability. Follow Julie Bowerman on LinkedIn at: https://www.linkedin.com/in/juliebowerman/ Follow Kellanova on LinkedIn at: https://www.linkedin.com/company/kellanova/ Follow Kellanova online at: https://www.kellanova.c...
Guest: Julie Bowerman
383
June 1, 2024
Talking Loyalty with ibotta's Chris Jensen
The CPG Guys are joined in this episode by the cheif revenue officer of ibotta, Chris Jensen. ibotta is a leading performance marketing platform that has delivered more than $1.8 billion in cumulative rewards to its users. Launched in 2012, ibotta has more than 50 million downloads, is one of the most frequently used shopping platforms in the United States, and offers cash back on purchases on more than 3,000 leading brands and retail partners. This episode is sponsored by ibotta. Follow Chris...
Guest: Chris Jensen
381
May 25, 2024
Consumer 360 Recap with NielsenIQ's Liz Buchanan
The CPG Guys are joined in this episode by Liz Buchanan, President, North America at NielsenIQ, the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and full retail tracking/measurement while revealing new pathways to growth. This episode is sponsored by NielsenIQ. Follow Liz Buchanan on LinkedIn at: Follow NielsenIQ on LinkedIn at: Follow NielsenIQ online at: Liz & Sri recap the key learnings from NIQ's recent Consumer 360 ...
Guest: Liz Buchanan
371
April 10, 2024
Media & Merchandising Integration with Roundel’s Matt Drzewicki
In this episode, the CPG Guys speak with Matt Drzewicki, Vice President of Partner Solutions at Roundel, the retail media arm of Target Corporation. Follow Matt Drzewicki on LinkedIn at: https://www.linkedin.com/in/matt-drzewicki-aa8712/ Follow Roundel on LinkedIn at: https://www.linkedin.com/company/roundel/ Follow Roundel online at: https://roundel.com/ Matt answered these questions: Tell us about you / your background / what you do at Roundel? Can you share a brief history of the evo...
Guest: Matt Drzewicki
356
Feb. 3, 2024
Omnichannel Leadership with Cornell's Dan Hooker & Karan Girotra and Kellanova's Clare Galvão
The CPG Guys were joined for this episode by Karan Girotra, the Charles H. Dyson Family Professor of Management at Cornell University's SC Johnson School of Business, Dan Hooker, Senior Lecturer & Executive Education Program Director at the Cornell Johnson School plus Clare Galvão, Vice President of Customer & Channel Strategy at Kellanova. This episode is sponsored by The "Omnichannel Leadership Program" being hosted June 10-13, 2024 at the Cornell Tech campus in New York City. To learn more a...
330
Nov. 1, 2023
Pursuing a Latticed Career with Coca-Cola’s Dagmar Boggs
It’s women's month on the CPGGGUYS. Every year in November we feature only female executives, startup founders and leaders from CPG brands and retail on the podcast. This is episode one for the cpg guys women’s month 2023. We’re happy to be formal sponsors of NextUp whose mission is to advance all women in business. We are giving away memberships to this prestigious network and organization so drop us a line at contact@cpgguys.com to learn more and take advantage of what NextUp has to offer. The...
321
Sept. 30, 2023
Talking Sustainability with NielsenIQ's Jim Presley
The CPG Guys are joined by Jim Presley, General Manager / SVP Total Wellness and Sustainability at NielsenIQ. Follow Jim on LinkedIn at: https://www.linkedin.com/in/jim-presley-0a17a55/ Follow NielsenIQ on LinkedIn at: https://www.linkedin.com/company/nielseniq/ Follow Nielsen IQ online at: https://nielseniq.com/global/en/ Jim answers the following questions: Jim, your career spans the likes of Numerator, Altria & Catalina. Heading total wellness & sustainability for NIQ is a journey youre...
320
Sept. 29, 2023
Groceryshop '23 Recap with Allume Group's Andrea K. Leigh & Melissa Ardavany
PVSB is joined in this episode by Allume Group's CEO Andrea K. Leigh & VP of Operations Melissa Ardavany as they recap the recent 2023 Groceryshop industry event. Follow Andrea on LinkedIn at: https://www.linkedin.com/in/andreakleigh/ Follow Melissa on LinkedIn at: https://www.linkedin.com/in/melissa-ardavany/ Follow Allume Group on LinkedIn at: https://www.linkedin.com/company/allumegroup/ Follow Allume Group online at: http://allumegroup.com CPG Guys Website: http://CPGguys.com FMCG Guys Web...
Guests: Andrea Leigh , Melissa Ardavany
319
Sept. 27, 2023
Global eCommerce Models with Nestlé's Neel Arora
The CPG Guys are joined by Neel Arora, Global Head of eCommerce at Nestlé, the world's largest food & beverage consumer goods manufacturer. Follow Neel on LinkedIn at: https://www.linkedin.com/in/neel-arora-60912130/ Follow Nestlé on LinkedIn at: https://www.linkedin.com/company/nestle-s-a-/ Follow Nestlé online at: https://www.nestle.com/ Listen to Neel's colleague Veeral Shah on the CPG Guys at: http://cpgguys.com/veeralshah Neel answers the following questions: How are you thinking abo...
317
Sept. 18, 2023
Retail Media Innovation & Standardization with Sam’s Club MAP’s Lex Josephs
The CPG Guys are joined by Lex Josephs, VP/GM of Sam's Club Member Access Platform, the retail media division of Sam's Club, a unit of Walmart. MAP’s mission is to provide the most valuable and additive ads experience to our member. It's our member-first approach that differentiates us, along with the combination of our platform, our products, our people, our processes, and our first-party data. Follow Lex Josephs on LinkedIn at: https://www.linkedin.com/in/alexis-lex-josephs-b448634/ Follow Sa...
Guest: Lex Josephs
315
Sept. 13, 2023
Advertising to Rural Customers with Dollar General's Molly Hjelm
The CPG Guys are joined in this episode by Molly Hjelm, Head of Ad Sales at Dollar General Media Network, the retail media division of Dollar General. Follow Molly Hjelm on LinkedIn at: https://www.linkedin.com/in/mollyhjelm/ Follow Dollar General on LinkedIn at: https://www.linkedin.com/company/dollar-general/ Follow DGMN online at: https://www.dgmedianetwork.com/ Molly answers these questions: 1) Would you please highlight a few of the pivotal roles that you think most helped prepare you fo...
314
Sept. 9, 2023
Digital Influence in the Omnichannel World with Coca-Cola's Walid Benchama
The CPG Guys are joined in this episode by Walid Benchama, Global Director of Shopper & Channel Insights at the Coca-Cola Company, Follow Walid Benchama on LinkedIn at: https://www.linkedin.com/in/oualidbenchama Follow Coca-Cola on LinkedIn at: https://www.linkedin.com/company/the-coca-cola-company/ Follow Coca-Cola online at: https://www.coca-colacompany.com/ Walid answers these questions: 1) Walid, your career journeys crosses countries and has both brand management and insights. Take us th...
Guest: Walid Benchama
313
Sept. 6, 2023
A Big Gulp of Retail Media with 7-Eleven's Ben Tienor
The CPG Guys are joined in this episode by Ben Tienor, Director of Gulp Media Network, the Retail Media division of 7-Eleven which is the world's largest convenience retailer with over 13,000 corporately-owned and franchised stores in North America.
310
Aug. 23, 2023
How Retail Media is Disrupting Marketing Structures with WARC’s Gregory Grudzinski
The CPG Guys are joined in this episode by Gregory Grudzinski, Head of Content for WARC Digital Commerce, an Ascential Company that has been helping marketers and strategists Make it “WARC” since 1985. Follow Gregory Grudzinski on LinkedIn at: https://www.linkedin.com/in/grudzinski/ Follow WARC on LinkedIn at: https://www.linkedin.com/company/warc/ Follow WARC online at: http://warc.com Follow the Digital Shelf Institute on LinkedIn at: https://www.linkedin.com/company/digital-shelf-institute/ ...
309
Aug. 19, 2023
Customer-Centric Analytics & Intelligence with Albertsons’ Lisa Kinney
The CPG Guys are joined in this episode by Lisa Kinney, VP Customer Analytics & Market Intelligence at Albertsons Companies, one of the largest food & drug retailers in the United States. Follow Lisa Kinney on LinkedIn at: https://www.linkedin.com/in/lisa-kinney-4499b12/ Follow Albertsons on LinkedIn at: https://www.linkedin.com/company/albertsons/ Follow Albertsons online at: https://www.albertsonscompanies.com/ Lisa answers these questions: 1) Customer-centric insights & analytics are at th...
Guest: Lisa Kinney
307
Aug. 12, 2023
The Full View of Consumer Behavior with NIQ’s Liz Buchanan & Troy Treangen
The CPG Guys are joined in this episode by Liz Buchanan, and Troy Treangen, Head of Global Product & Platforms at NielsenIQ, the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. This episode is sponsored by NielsenIQ. Follow Liz Buchanan on LinkedIn at: https://www.linkedin.com/in/liz-buchanan-35b2007 Follow Troy Treangen on LinkedIn at: https://www.linkedin.com/in/troy-treangen-800a841 F...
306
Aug. 9, 2023
Consumer-Centric Omnichannel Strategy with Coca-Cola's Simon Miles
The CPG Guys are joined in this episode by Simon Miles, VP Global Omnichannel Commercial Strategy at the Coca-Cola Company, Follow Simon Miles on LinkedIn at: https://www.linkedin.com/in/simon-miles-727290/ Follow Coca-Cola on LinkedIn at: https://www.linkedin.com/company/the-coca-cola-company/ Follow Coca-Cola online at: https://www.coca-colacompany.com/ Simon answers these questions: 1) Let’s discuss the current state of digital commerce. Industry insiders talk about the “return to stores.”...
Guest: Simon Miles
305
Aug. 5, 2023
Lifestyle Marketing with Macy’s Media Network’s Melanie Zimmermann
The CPG Guys are joined in this episode by Melanie Zimmermann, VP of Macy’s Media Network, the retail media division of Macy’s omnichannel department store. Follow Melanie Zimmermann on LinkedIn at: https://www.linkedin.com/in/melanie-zimmermann-6637013a/ Follow Macy’s Media Network on LinkedIn at: https://www.linkedin.com/company/macy/ Follow Macy’s Media Network online at: https://www.macysmedianetwork.com/ Melanie answers these questions: 1) What was your vision for Macy’s Media Network to...
Guest: Melanie Zimmermann
302
July 22, 2023
Targeting Shoppers by DIY Project with The Home Depot's Melanie Babcock-Brown
The CPG Guys are joined in this episode by Melanie Babcock-Brown, VP of Retail Media+ and Monetization at The Home Depot, the world’s largest home improvement specialty retailer with over 2,200 stores. Follow Melanie Babcock-Brown on LinkedIn at: https://www.linkedin.com/in/melaniebabcock/ Follow Home Depot on LinkedIn at: https://www.linkedin.com/company/the-home-depot/ Follow Retail Media+ online at: https://www.homedepot.com/c/Retail_Media_Advertising_Solutions Melanie answers these questio...