Beth Bruce

Beth leads marketing and commercial strategy for The CPG Guys, helping shape the platform’s positioning, partnerships and growth as it expands beyond the podcast. She brings more than 20 years of experience across commerce, advertising and technology. Her career spans eBay’s marketplace and advertising businesses, helping launch and position Walmart Connect, and leading global communications across Walmart’s Enterprise Growth portfolio, including Walmart Connect, Walmart+, Walmart Data Ventures, Sam’s Club Connect and VIZIO. Beth is also the founder of Commerce Growth Advisory, where she helps companies translate shifts in commerce, retail media, AI and consumer behavior into sharper positioning and stronger go-to-market strategies.