The CPG Guys Expand Beyond Podcasting to Build a Commerce Industry Platform
NOVEMBER 9, 2026 — The CPG Guys, the influential commerce podcast founded by Sri Rajagopalan and Peter V.S. Bond, today announced its evolution into a broader industry platform connecting brands, retailers, agencies and technology leaders through media, executive experiences, strategic relationships and industry intelligence. Positioned as “Where the Commerce Industry Connects,” the platform introduces six interconnected offerings, a refreshed brand identity and the acquisition of two established executive share groups from Coogan Partners.
As retail media, connected television, AI and omnichannel commerce reshape the industry, brands, retailers, agencies and technology companies increasingly face shared challenges. The CPG Guys are building on six years of industry conversations to create new opportunities for executive engagement, strategic relationships and business growth. The expansion builds on an established audience of more than 49,000 LinkedIn followers, approximately 40% of whom identify as C-level executives, business owners or vice presidents. The podcast remains a cornerstone of the platform.
Six Connected Offerings
The platform brings together established capabilities and new initiatives across six areas:
- Media: Podcasts, digital content and sponsorships connecting brands with commerce decision-makers.
- Experiences: Curated executive dinners, industry gatherings and events that foster meaningful relationships.
Expanding Executive Community
The acquisition of two executive share groups from Coogan Partners gives The CPG Guys’ Community offering an established foundation. The groups bring together senior leaders in comparable roles at noncompeting consumer goods companies for candid, peer-to-peer discussions twice annually.
The Platform in Action: Delivering Business Value
Since fall 2024, The CPG Guys have partnered with Recess, an experiential media company, on seven VIP executive dinners and more than a dozen strategic introductions. The partnership has helped create nearly 20 business opportunities, including business with a global snack brand and a brand program through a major retail media network.
A May 2026 interview with Newell Brands CEO Chris Peterson on AI and the company’s transformation resonated internally and with external stakeholders, demonstrating how authentic executive storytelling can strengthen corporate reputation.
The CPG Guys' next chapter builds on a simple idea: the most valuable opportunities in commerce often begin with a conversation. The expanded platform brings those conversations beyond the podcast, creating more ways for industry leaders to connect, collaborate and grow.
About The CPG Guys
The CPG Guys is a commerce industry platform founded by Sri Rajagopalan and Peter V.S. Bond, bringing together leaders across brands, retailers, agencies and technology companies to exchange insights, build relationships and drive business growth. Founded in 2020 as a podcast, The CPG Guys has evolved into a broader platform built around six interconnected offerings: Media, Experiences, Keynotes, Connections, Community and Intelligence. Drawing on more than 60 years of combined industry experience, Sri and Peter connect commerce leaders through industry conversations, executive gatherings, strategic introductions, peer communities and practitioner-led insights. With more than 49,000 LinkedIn followers and a growing network of industry decision-makers, The CPG Guys continues to serve as “Where the Commerce Industry Connects.”